Product Manager Interview Questions

Are you seeking a professional product manager for your company? Ask these product manager interview questions to gauge at the skills of the contenders.

Product Manager Interview Questions

A Product Manager is the owner of the product and is wholly responsible for designing and building a user-friendly software product which is commercially successful.  Product Managers should be able to speak at length about software products they have launched till date. A deep understanding of business, technology and user experience is required to guide and mentor the teams in developing breathing taking products. They should be able to keenly observe customers and competition along with good understanding of engineering concepts. A strong candidate will be obsessed with user experience and will be able to easily narrate lessons learned from customer interactions. 

Sound market knowledge is essential for making good product decisions. Apart from the understanding of timeless marketing principles, a Product Manager must also be considerate of the impact of his activities and decisions on company’s larger goals and the customers. As such, a principled candidate, competent at imposing structure on work and life will be ideal.

Seek adaptable candidates who know market realities so that they can recognize the up-front hypothesis about the market and determine product success. Great Product Managers also exhibit leadership by recognizing, cultivating and activating talents. So, look for facilitative candidates who can help nurture and pursue potential people and processes.

Qualification to look for:

  • Bachelor’s degree in business or a related field
  • Master’s degree in Management

Skills to look for:

  • People management skills
  • Deep understanding of the target customer
  • Knowledge of product development
  • Requirements analysis
  • Pricing
  • Planning
  • Competitive analysis
  • Sales planning
  • Inventory control
  • Financial planning and strategy

Operational and Situational questions

  • Discuss a product that you have launched? Who were your target customers and competition?
  • Mention the tools you use at work. Explain how you evaluate these products’ efficiency.
  • Explain the steps that you take in the process of designing product features.
  • Mention the products or people who have influenced your approach to product design. Where can we see this influence in your work?
  • How do you decide on what not to build?
  • Tell us about a commercially successful product that you like. What according to you makes it so successful?
  • Suppose you are about to launch your SaaS product. How will you get the market feedback?
  • Was there any time when your engineers opposed your decision? What was the issue and how did you resolve it?
  • Suppose our product has some particular shortcomings. What steps will you take to improve them?
  • What is your experience with writing product manuals?

Role-specific questions

  • What types of product designs have you developed and who were the users?
  • In your past projects, to what extent were you involved in conception and strategy phases?
  • What process do you follow when it comes to designing for multiple landscapes?
  • In general, how do polymers behave?
  • How do you decide on what not to build?
  • What questions do you ask before beginning your design process?
  • What is the most important information required to start the product design?
  • How do you go forward with your design decisions when you do not have appropriate data?
  • How do you know that your design is ready for delivery?
  • Explain how do you evaluate your own work?
  • How do you see product design evolving in the next five years?