Social Media Analyst Interview Questions

These sample Social Media Analyst interview questions provide a snapshot of what to ask during recruitment process in order to evaluate candidates’ skills.

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Social Media Analyst Interview Questions

Social Media Analysts are responsible for measuring the results of social media activity and campaigns. They prepare marketing plans to improve the online presence of a brand.

Suitable candidates for this role are Marketing graduates or certified candidates in digital technologies. Experience of using Google Analytics and social media management tools, like Hootsuite and Buffer, is preferred.

Look for candidates who are aware of online marketing trends and customer requirements. They should come up with innovative ideas to help you improve your social media strategy.
During the interview, ask questions that help you know how aware the candidate is about the top and latest digital technology developments and how passionate they are about their role. It is vital for Social Media Analysts to stay upbeat with latest techniques and tools, as social media is quickly changing field.

Operational and Situational questions

  • What will be your approach to know about a brand’s social media strategy?
  • We are in the process of launching a new product, which networks would you suggest advertising it on? Why?
  • How do you A/B- test the timings of your social media posts?
  • How do you measure the success of a marketing strategy?
  • What things do you keep in mind when preparing a social media marketing plan for a brand?

Role-specific questions

  • Name the metrics you monitor every day and the types of reports you prepare.
  • What are the best tools to schedule posts?
  • How can one find out Facebook followers’ demographics? How can this data prove helpful?
  • How do you measure user engagement (like shares, clicks, and views) for ephemeral content like Instagram or Snapchat Stories?
  • How SEO helps in increasing the web traffic? Name a few effective SEO practices.
  • Name the keyword research tools you use.

Behavioral questions

  • Tell me about a social media campaign you worked on from start to end. What was the objective of the campaign, what networks did you use and what were the results?
  • What types of challenges do you face when explaining social media metrics to your clients? How do you make them easy to understand for non-technical people?
  • How do you stay upbeat with new trends and tools in Social Media Marketing?
  • Do you use LinkedIn or Facebook groups to connect with industry professionals?
  • Have you ever failed to convince a client to follow your suggested social media strategy?
  • Tell me about your most successful social media campaign.