SEO Analyst Interview Questions

These SEO Analyst interview questions provide a snapshot of what type of questions to ask in order to assess the knowledge and skills required for the profile.

SEO Analyst Interview Questions

SEO Analysts are responsible for working with the Marketing department to optimize online content, ensuring searchability and maximum visibility.

Experienced candidates will be able to describe their keyword research techniques and how they make content search engine-friendly. Strong knowledge of relevant SEO tools and Google Analytics are required. Expert SEO Analysts perform A/B tests and suggest the best SEO strategy for all types of content.

For this profile, it is important that prospective hire is passionate about the field, follows SEO trends and tries new tools. SEO Analysts assist your brand in building and maintaining strong online content.

Operational and Situational questions

  • If you see a noticeable fall in weekly rankings, what would you do?
  • How can we make our website more search engine friendly?
  • What according to you is more important: building effective backlinks or creating quality content?
  • What is the best approach to move all the content from a website to a new domain?

Role-specific questions

  • What reports and data do you collect from Google Analytics?
  • Name the SEO tools you use and why.
  • What do you check on a website to ensure it is search-engine friendly?
  • What process do you follow for keyword research?
  • Describe link-building and its importance.
  • What is an Authority Site? Name a few.

Behavioral questions

  • How do you stay upbeat with new tools and techniques?
  • How can we improve our company’s online content?
  • Tell me about your most successful SEM/SEO marketing campaign. What was your role?
  • Have you ever implemented an SEO strategy that didn’t deliver desired results? If yes, why did it fail and what you could have done differently?