Public Relations Manager Interview Questions

These Public Relations Manager interview questions provide a snapshot of what type of questions to ask in order to assess the skills, approach, and attitude required for the profile.

Public Relations Manager Interview Questions

The role and responsibilities of Public Relations Manager differ from organization to organization. You can modify these questions depending on whether you are hiring a PR Manager for an agency or an in-house team. You may have specific requirements too. For example, you may want to recruit for a company expert who has built powerful relationships with the media through the years. Or, you may want to recruit someone with relevant experience having fresh ideas and creative approach.

The role requires strong communication skills, resourcefulness and creativity. Discuss candidates’ previous work experience and have a look at their portfolio. You can also give a writing assignment to assess written communication skills. The aim is to start open-ended, focused conversations with candidates that assist you to find how much practical experience they have as a PR Manager.

An ideal candidate will be aware of your company, campaigns, affiliate networks and media outlets that are associated with your company and strategy.

Role-specific questions

  • Name the PR firms that you appreciate and why.
  • Name the media outlets you follow.
  • What would you like to improve about your PR approach?
  • What do you know about our brand? Why do you want to work with us?
  • Do you have any experience of training juniors?
  • How many people are there on your current team? What is your role?
  • Do you any experience of working with a team to handle a PR crisis?
  • What is the best way to handle negative media attention?
  • Define thought leadership.
  • How do you convince your clients to follow your suggested PR strategy?
  • On what types of campaigns have you worked in your previous company?
  • How do you present the results of your work?
  • What is the role of PR in content marketing?
  • How can you integrate social media with PR?
  • Tell me about the affiliate networks you have worked with and why you chose them.
  • Tell me about a project that you are most proud of.
  • What is your approach when choosing angles for a story pitch?
  • How are advertising and PR different?