These sample PPC (Pay Per Click) Manager interview questions will help you in assessing qualified candidates for roles within your Marketing department.

PPC (Pay Per Click) Manager Interview Questions

PPC (Pay Per Click) Managers are responsible for running paid ad campaigns and make sure online marketing efforts have the maximum possible ROI (Return on Investment).

Candidates for this role are experienced in generating traffic and leads through successful AdWords campaigns. They are also familiar with analytical tools like Google Analytics and Tableau. Look for candidates with a Marketing degree and additional certifications in AdWords, SEO/SEM or Digital Media.

During the interview, ask candidates about their previous work experience. The most knowledgeable ones will mention specific techniques and tools they used, and be able to tell you about the projects they have handled. If the job role requires managing a team, include questions that help you know about candidates’ leadership skills.

Operational and Situational questions

• How do you decide if an online campaign has failed?
• Name the SEO techniques that you use to increase conversion rates.
• What are the key features of an impressive and attractive PPC landing page? (e.g. tagline, images and CTA).
• What parameters do you check when your weekly rankings drop?
• If you are asked to cut the budget by one-third, what campaigns would you prioritize?

Role-specific questions

• Name the analytics tools that you use.
• Describe quality score in Google AdWords.
• How is click fraud detected?
• What is click-through rate (CTR) and how is it calculated?
• How do you decide the terms of a bid?

Behavioral questions

• Tell me about an effective social media campaign you have recently worked on.
• Tell me about your experience of running a successful PPC campaign.
• Explain how do you implement Conversion Rate Optimization (CRO) techniques to improve the performance of the campaign.
• Tell me about a time you worked with a team on a tight budget campaign.
• How do you stay upbeat with SEO/SEM trends?