Media Planner Interview Questions

Use these sample Media Planner interview questions to evaluate candidates’ skills and hire the most qualified professionals.

Media Planner Interview Questions

Media Planners decide where and how to use a company’s advertising budget (like TV, radio and web). They use their experience of the media background to attract target audiences and improve brand awareness.

Candidates for this role generally have a Business Administration or Marketing degree, along with experience in advertising. They also track, calculate and analyze marketing metrics, like conversion rates and ROIs. Prefer candidates with knowledge of analytical tools.

Learned Media Planners also help companies in interpreting client behavior and plan targeted ad campaigns. Look for candidates who are aware of the latest trends and are ready to try innovative and effective methods to reach the target audience. Use the below given questions to find whether interviewees will be able to adjust to market challenges and use new advertising techniques.

Operational and Situational questions

  • What should we do to increase our market share?
  • Between newspaper ads, social media and emails, which one would you choose to reach out to our target audience and why?
  • What techniques do you use to collect client feedback?
  • Name the digital channels that you would use to promote our newly launched product.

Role-specific questions

  • What are your major responsibilities as a Media Planner? Which of the tasks consume most of your time on a daily basis?
  • Tell me about your experience of using analytics tools.
  • How effective are Facebook paid ads in a brand’s overall advertising campaign?
  • Name the metrics that you track daily. What tools do you use for reporting?
  • How do you gather client feedback?
  • How do you choose channels when planning where to use your advertising budget?
  • How do you know if a campaign has failed? What factors do you consider to calculate a campaign’s effectiveness?
  • Name the channels you use when asked to target a particular geographical area with your advertising efforts.

Behavioral questions

  • Which is your favorite commercial on TV? What do you like about that ad?
  • Tell me about your most successful project so far. What was your role in it?
  • How you helped your previous company in increasing revenues?
  • Tell me about an idea you suggested and implemented that proved to be a great success. How did you come up with that idea and how did you calculate its effectiveness?
  • How do you stay upbeat with latest marketing trends and tools?