Marketing Assistant Interview Questions

This Marketing Assistant interview profile provides a snapshot of apt marketing and sales interview questions to help you in your interviewing and recruiting process.

Marketing Assistant Interview Questions

The role of a Marketing Assistant differs from company to company. In most companies, however, this is a support role for someone who is ready to contribute whenever they are needed in the team. Strong verbal and written communication skills are important. Quantitative analysis and familiarity in research, collecting and presenting data is also helpful. He must be a learner and a go-getter.

These interview questions for Marketing Assistant profile assume that you are looking for a candidate with great knowledge of best marketing techniques. Marketing is a technical job and even if the candidate is not expert in SEO and social media, it will be helpful if he understands the role these play in a successful digital marketing campaign. He should also know how online marketing can integrate with offline marketing.

An ideal candidate will be aware of your brand and your target audience. Below given interview questions will help you in assessing a candidate’s curiosity, creativity, motivation and experience. Ask these questions to find out if he meets your team’s needs.

Role-specific questions

  • Describe how marketing and sales are different.
  • What are the key components of an effective digital campaign?
  • What are the most popular trends in digital marketing?
  • Tell me about the relevance of offline marketing.
  • According to you what differentiates us from our competitors.
  • Who are our clients?
  • How do you think people know about our brand?
  • If a client wants his campaign to “go” viral, what would you do?
  • How are SEO and content marketing related?
  • How does social media support content marketing?
  • Do you have any experience in mobile marketing?
  • Do you have any experience of managing paid advertising campaigns like PPC or sponsored content campaigns?
  • If you have to choose between technical marketing and content marketing, which one would you choose and why?
  • Tell me about an integrated marketing campaign you have recently worked on. Name the channels you used and why?
  • How do you measure the effectiveness of a campaign?
  • Tell me about your current team. What is your role?
  • Tell me more about your current clients. Are they B2C or B2B?
  • How important is customer feedback for you? How does it affect your work?