Communications Specialist Interview Questions

Use these sample Communications Specialist interview questions to assess candidates when hiring for the vacant position. You can make the changes according to your industry or needs.



Communications Specialist Interview Questions

Communications Specialists create and maintain positive relationships with the customers and the public by developing effective corporate communication strategies. They manage public events and create press releases.

Plan your recruitment process according to the responsibility and seniority of the designation. If you are looking for a senior professional who can take care of the complete communications department, relevant industry experience and a high level of expertise are important. On the other hand, if potential and passion are your prime concerns, look for a skilled journalism or public relations graduate demonstrating zeal and creativity.

Ask the below-given questions to check the knowledge and skills. The job needs great copywriting and communication skills. Find out how aware the candidate is about digital channels and PR campaign strategies. You can also give them a case study and see what approach they use to suggest a solution.

Operational and Situational questions

  • If you get hired, initially what will be your major focus areas?
  • What would you do when there is a disagreement with a PR manager about a campaign?
  • Say, during an event, a conflict creates between one of your executives and a visitor, how would you handle the situation?
  • What types of challenges do you face when responding to the inquiries of reporters?

Role-specific questions

  • Why do you think you are a perfect candidate for the job role?
  • Name the media outlets you follow and why?
  • Share about your experience of organizing events.
  • Name the key elements of interactive public relations.
  • How do you use social media for corporate communications?
  • Do you know about our PR efforts? Suggest a few changes.
  • Describe our firm/products. Why do you want to work with our company?
  • How important is content for communication
  • What things do you keep in mind or consider when planning a press conference?
  • What methods do you use to establish effective internal communication

Behavioral questions

  • Tell me about a time when you successfully used your crisis management skills.
  • What is the most challenging PR problem you have ever faced? How did you come out of it
  • Tell me about a campaign you are most proud of. What made the campaign so successful?
  • Tell me about a time a campaign failed very badly. What have you learnt from that experience
  • Share about a time when you had to deal with a stubborn and egoistic external stakeholder. How did you manage the things?