Client Relationship Manager Interview Questions

This Client Relationship Manager interview profile brings together a snapshot of what to look for in candidates when recruiting for senior positions in Sales or Marketing. Similar designations include CRM Director and Relationship Manager.

Client Relationship Manager interview questions

A Client Relationship Manager increases client engagement with ongoing and smooth interaction with clients. He is also responsible for managing the relationship with present and potential customers.

An ideal candidate has experience in digital marketing and client interaction. When interviewing a candidate, ask him how he has managed to increase client satisfaction. This will also help you in finding interviewees with knowledge in analytical systems and KPI metrics.

It is important to look for a candidate with strong communication skills and a client-oriented attitude. A candidate aware of new market trends and your industry should be given a preference.

Operational and Situational questions

  • What are the common signs that suggest that a company needs a CRM system?
  • According to you what type of emails to clients can be automated in order to improve workflow?
  • Suggest a few client relationship initiatives that would help in increasing conversion rates.
  • You need to train your team to start using a CRM system, what would you do?
  • Name the best CRM solutions available in the market? How do you choose a right CRM software for your company?

Role-specific questions

  • In your current company which CRM are you using? What are the most important features in a CRM?
  • If you want to make client relationship management efficient, which performance metrics would you use?
  • What is the correct way to integrate CRM software with social networks?
  • What methods do you use to ensure that the sales team follows up with everyone in the marketing channel?
  • What are the most common marketing metrics that you track regularly and why?
  • If you want to gather client feedback, what would you do?

Behavioral questions

  • Tell me about your last successful marketing campaign and your role in it?
  • What types of challenges do you face when communicating with clients? What are the key factors in building a strong relationship with them?
  • Tell me about a time when you managed to get a valuable client’s trust. Why do you think he starting trusting you?
  • Tell me about a time when you failed to deliver the expected results and lost a client? What have you learnt from that experience?
  • What techniques or methods do you use to stay upbeat with marketing trends and tools?