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Social Media Coordinator Job Description

joseph cole

Updated on January 27, 2023

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This Social Media Coordinator job description template can be posted to online job forums and career pages to recruit candidates. You can modify the requirements and responsibilities given in this template according to the specific need of your company.

Key Responsibilities

  • Discovering market trends and audience preferences through extensive research
  • Creating engaging content in the form of text, images, and videos
  • Designing social media posts for creating and sustaining followers’ curiosity about new products

Job Statement

We are hiring a Social Media Coordinator for managing our social media accounts and creating as well as maintaining a strong web presence for our company. 

What does a Social Media Coordinator do?

A Social Media Coordinator increases user engagement and web traffic by developing original content and suggesting creative ways for promoting our brand and attracting more customers.

In order to succeed in this role, you must be tech-savvy along with a passion to communicate with clients through online channels. 

Job Responsibilities

  • Discovering market trends and audience preferences through extensive research
  • Creating engaging content in the form of text, images, and videos
  • Designing social media posts for creating and sustaining followers’ curiosity about new products
  • Monitoring SEO and also measuring web traffic
  • Staying aware of the latest social media trends for ensuring effectiveness
  • Suggesting creative ways for attracting prospective customers (e.g. promotions, competitions)
  • Overseeing the layout of the company’s social media accounts
  • Developing an efficient posting schedule after analyzing user engagement and web traffic metrics
  • Responding to customer’s feedback, comments, and reviews in a timely manner
  • Reporting on customers’ feedback and reviews for the purpose of suggesting improvements
  • Training co-workers for using social media networks in a beneficial and cohesive way

Requirements

  • At least a Bachelor’s degree in Marketing, Mass Communication, Journalism, or a relevant field
  • Prior experience as a Social Media Coordinator
  • Experience in marketing on various social media networks (e.g. Facebook, Instagram)
  • Sound knowledge of Google Analytics, keyword research, and SEO techniques
  • Ability to generate creative content in the form of text, images, and videos
  • Familiarity with online marketing channels as well as current marketing practices
  • Ability to forecast future digital trends and act accordingly
  • Ability to multitask while working in a fast-paced team environment
  • Proficiency in English
  • Strong verbal as well as written communication skills
  • Exceptional time-management and organizational skills
  • A keen eye for details

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