These ad account executive interview questions are apt to test the skills and knowledge of a suitable candidate. You can modify these interview questions according to your company’s advertising plans and needs. Similar designations include Advertising Sales Executive, Advertising Manager, Major Account Executive, Advertising Account Manager, and Advertising Executive.
The Advertising Account Manager plays an important role in an organization, and while interviewing a candidate you should look for things that can’t be learned through training. The ideal Account Executive is innovative, clever, and enjoys his challenging role. Ask about situations where he went the extra mile to satisfy a customer or deliver the unexpected. Pay attention to how he describes his own campaigns. These things will help you find a candidate with the right skills and attitude for your team.
The responsibilities of an Advertising Account Manager differ from agency to agency. In some companies, this is a basic job role. While other firms, emphasize recruiting experienced candidates with huge marketing and advertising knowledge. The below-mentioned advertising and marketing questions are for the latter. These questions will help you find the depth of a candidate’s practical experience. Past client interaction experience is a must. Most importantly, the field of advertising is constantly developing, so you might need to test the knowledge of marketing automation or CRM, make sure to add some relevant questions.
Lastly, listen carefully to the questions your prospective Advertising Account Executive asks. Great candidates do their homework before appearing for the interview, so, they will be aware of your organization, clientele, and competitors.