Everything you need to know about hiring a Visual Designer
Why hire a Visual Designer?
Do you believe that visuals talk to you and connect with your emotions? If yes, then this blog is a must for you to know what a Visual Designer does. They rose into prominence for all those ‘touchless interactions’ or Zero User Interface (ZUI) during the pandemic time.
Visual Design is the best blend of digital designs with marketing goals. Basically, they convey the meaning of the word with the word itself. Awesome, right?
Now let’s look at some corresponding stats:
- 75% of the users judge a website based on its aesthetics.
- 52% of them won’t return to a website if it has bad aesthetics.
- 70% of the Gen Z expect website to know their intuitive needs
- 62% of the Millenials prefer visual search on the web
These numbers just showed how Visual Designs make a difference in a website’s architecture. That’s why hiring a Visual Designer is a top priority for most organizations today. Scroll down to our tech recruiting guide to hire the best talent for you.
What is a Visual Designer?
Visual Designers are conceptual artists. They work on design projects like comprehensive brand imagery, story visuals, and artistic visions. Their role requires them to extensively work with clients for goal assessments and ideations for marketing plans, advertising initiatives, and company or product branding.
Cameron Chapman, Head of Content at Uxcel outlines a Visual Designer’s job like this:
“Visual Design is a mixture of Graphic Design and User Interface (UI) design. People in this role focus on the aesthetics of a website or any other type of digital design. So, they aim to answer the question: Does the finished product look good?”
They rarely code, but collaborate with Web Designers to create visual aesthetics for a brand or a product.
Visual Designers work in three prominent areas of design. Their roles overlap most of the time.
Recommended Read: Top 50 Tech Skills and Tech Roles in 2022
Why are Visual Designers in high demand?
The growing competitiveness for Metaverse has spiked the demand for Visual Designers as innovation. Also, companies prefer to hire Visual Designers over traditional designers as outstanding digital design is a prerequisite for their applications.
David Ismailov, Director of Product Design at Elastic Security notes that
“The future of User Experience (UX) is Visual Design because it’s all about highly colorful designs and crazy motion in the coming years.”
“Visual Designer must know the design goal, target audience,and information architecture know-how to create breakthrough engagements for the product.”
The U.S.Bureau of Labor Statistics predicts the growth of the Visual Architect job market at 3% between 2020 and 2030.
Average pay for Visual Designer
As per Glassdoor estimates, the national average for a Visual Designer salary in the USA is $77,435
per year with an added compensation between $842 – $28,900.
Visual Designer KPIs:
Visual Designer’s work is largely based on creativity. But can you measure it? Yes! As long as we quantify and evaluate the objectives.
As a Visual Designer, here are the KPIs to measure your project performance:
- Manager Response Time
- Requirements Ambiguity
- Designer Response Time
- Time to the First Draft
- Alignment with the Requirements
- Standards Compliance
- Rework Time (in hours)
- Full Cycle Time
- Client Satisfaction
Visual Designer Job Description
Visual Designers must know the balance between various visual principles like color, patterns, texture, tone, and a lot more. A background in graphic design is always a good idea.
“There are 3 responses for a piece of design – Yes, No and Wow…and WOW is the one to aim for”
Take a look at the Visual Designer’s job description in the following template:
- Conduct usability testing for design validation decisions and when required, collaborate with user research groups to understand their needs & requirements
- Leverage the skills and expertise to create on-strategy concepts through active participation in brainstorms and other idea-generating sessions
- Interact with Product, Engineering, and UX for developing creative solutions for web, mobile products
- Extract ideas from wireframes/briefs for conceptual designs, visual treatments, and high- fidelity designs
- Lead creative production and develop simple iconic, yet scalable marketing communication tactics
- Create UI (User Interface) implementation specifications for the team
- Meet complex design challenges with interface solutions with other teams
- Work from upstream design specifications (wireframes and the equivalent), or suggested approaches, develop a variety of graphic design artifacts, including high fidelity page/screen/interface design and styling guides/specifications to support correct downstream coding and development activities
- Ensure design consistency through with/following broader style guides/specifications currently being used
- Decide on a variety of executions to match differing platform/presentation requirements
Recommended Read: Ultimate Guide to Hiring Quality Talent
Visual Designer Interview Questions
- What constitutes a good design, according to you?
- What 3 best words describe your design research?
- If asked, what would be the next big thing in visual design?
- Which is the best graphic design software? Why do you feel so?
- What 5 proficiencies are required for a visual design enthusiast?
- Where do you draw your influences from?
- How important are colors and color theory in a visual design?
- What do you look at in an app, in terms of visual design?
- What is the role of a visual designer in UI?
- What magazines, design, and creative blogs inspire your visual design research?
Best Practices for hiring Visual Designers
There are already tons of designers in the tech industry. But how do Visual Designers make a difference? Hiring managers know that Visual Designers don’t just design, they ensure the product has a meaning and user appeal.
As best practices in the candidate evaluation process, they focus on the design process, efficiency and quality.
Paulo Dziobczenski, Designer in residence at Aalto University and Founder of Designcareer.co advises that hiring managers must follow a data-driven approach to hiring designers. They must also understand the differences between various roles, their skills, and job descriptions.
Recruitment software like Glider AI helps you hire the best designers from the UI industry. The talent quality platform tells you how to hire with confidence through real-world skill evaluation. Through AI-based candidate evaluation, the time-to-fill ratio is reduced by 50%, and improves interview to offer ratio by 3X while increasing candidate satisfaction by 98%, thus enhancing the employer brand and candidate experience simultaneously.