Everything you need to know about hiring an Interaction Designer
Why hire an Interaction Designer?
Did you know that we use Interaction Design (IxD) every time we look at our mobile phones? Yes, Interaction Designers are ‘Design Thinkers’ who create quality experiences across all websites and mobile applications for consumers/users.
George Paravantes, UXD Professor and IxD Design Research Lead at Humber College, crisply notes,
“ IxD is a process of humanizing technology.”
What is Interaction Design? Jon Kulko, Designer, Head of Studio at Modernist Studio, defines Interaction Design as,
“The creation of a dialogue between a person and a product, system, or service. It is both physical and emotional in nature and is manifested in the interplay between form, function, and technology as experienced over time.”
The author of Design Thinking Comes of Age, also adds that design thinking is fundamental to any business success as it humanizes technology for building emotionally reverberating products and services.
According to Dara Boland, Enterprise Account Director at HubSpot, the surge in UX hiring is fueled by the fact it has a tremendous impact on the bottom line – a realization by many industries. He further adds that UX roles are helming the gender balance a lot better than STEM and ICT.
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What is an Interaction Designer?
According to the Interaction Design Association (IxDA),
“Interaction Design is the structure and behavior of interactive systems. As a role, Interaction Designers strive to create meaningful relationships between people and the products and services that they use, from computers to mobile devices to appliances and beyond. IxD practices are evolving with the world.”
Maggie Hendrie, Professor, and Chair at Art Center College of Design, Pasadena, Calif., calls them T-shaped Interactive Designers as their skills are broad in many areas but with deep specialization in certain areas.
Are Interaction Designers and UX Designers one and the same? Not likely. UX design represents a bigger picture of the product. But Interaction design looks at the interface, i.e., how people interact with the product. As a key player in the entire development process, they actively take part in design strategy, wireframing key interactions, and prototyping interactions.
As per Gillian Crampton Smith, Honorary Professor at University of Applied Sciences Potsdam, and Kevin Silver, VP, Experience Design at Mad*Pow, an Interaction Designer uses 5 dimensions to interact with the system:
2D: Visual representations
3D: Physical hardware
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Why are Interaction Designers in high demand?
Interaction design is a salient feature of interactive websites and apps. Udacity describes Interaction Design as one of the hottest career choices in the United States.
Many experts believe that the key to becoming an expert in Interaction Design is to evolve one’s own mode of design thinking. This way, one can secure their place in the design context.
The U.S.Bureau of Labor Statistics predicts the growth of the Interaction Designer job market at 13% between 2020 and 2030.
Average pay for an Interaction Designer
As per Glassdoor estimates, the national average for an Interaction Designer salary in the USA is $1,22,552 per year.
Interaction Designer KPIs:
Measuring IxD tells us whether the designs are solving the interaction problems or if there’s refinement needed. That’s why KPIs focus on the long-term usefulness of a product.
As an Interaction Designer, here are the KPIs to measure your project performance:
- Task Success Rate
- Task Completion Rate
- Retention Rate
- Conversion Rate
- Error Rate
- Heuristic Evaluation
Interaction DesignerJob Description
An interaction designer’s day-to-day activities are rampant in creativity, technology, and brainstorming activities. Above all, the work also depends on the team and project stage.
Take a look at the Interaction Designer’s job description in the following template:
- Follow the full design process, from conducting market research to conceptualizing and designing a product as per the user’s needs.
- Analyze consumer behavior to gain user insights and identify opportunities to optimize product usability.
- Identify defects or points of improvement during the product testing phase.
- Collaborate with the product development team to confirm that the product meets both management and consumer expectations.
- Provide feedback to the design team about the product’s usability, value, and benefit.
- Engage with customers to know how the product is being received.
- Keep abreast with the market and industry trends to implement the latest technologies in the design process.
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Interaction Designer Interview Questions
- What is the secret to achieving user-friendly usability on all devices?
- Do you think marketing pop-ups are relevant today? Do they help in user interaction?
- What is the role of Typography in accessing information?
- How important is a contrast in interactive design?
- Are there any steps that you consider to avoid users getting bored with your design?
- How do you incorporate the Hierarchy of Control in your designs?
- What does the Gestalt principle of visual perception say?
- How do you incorporate empathetic design in your work?
- Walk us through the good forms design guidelines
- What are some of the facets of faceted search?
Best Practices for hiring Interaction Designers
The UX job market is fiercely competitive. Tech recruiters must know what competencies matter for a UX Designer’s role.
Gassia Maljian, Director, Executive Search at Creative Niche explains that a large number of applicants lack an organized or visually appealing resume.
She adds that most hiring managers expect the candidate to have a microsite or a portfolio with industry-standard UX principles for content creation. They must also highlight the project deliverables they were responsible for.
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