Everything you need to know about hiring an Experience Designer
Why hire an Experience Designer?
Do you know that every year we celebrate World Usability Day? The second Thursday of November is exclusively dedicated to educating the people about the products around us. Interesting, right?
As a role, an Experience Designer (XD) also does more or less the same in their job. The human-centric approach of XD derives insights from users’ needs and experiences to design a product’s features and interactions.
On that note, Wikipedia defines it as a practice of product design, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.
Why do businesses hire Experience Designers? Look at the math. A Forrester study reports that UX returns $100 for every one dollar investment – an RoI of a massive 9900%!
Businesses are hiring UX candidates to remain competitive. As per InVision’s survey, 70% of the HR managers have expanded their design (UX) team to remain competitive in a post-pandemic world, while 81% of the UX candidates said that recruiters contact them every month.
On that note, our tech recruiting guide offers you tips on how to make the best hiring decisions in the tech hiring landscape.
What is an Experience Designer?
As an Experience Designer, you define the touch points of a product or service and how users and external factors will access, interact with and manipulate information. The end-user can be a user or customer or even an employee. Experience Designers design any experience, or new products, and develop marketing communication and even workplace policies for a better employee experience.
While user experience is the focal point, Saiful Nasir, Director of CXD Labs explains,
“An outstanding Experience Designer considers a holistic experience of customers, users, employees, the public, and partners to strengthen the social perception of brands.”
Why are Experience Designers in high demand?
Experience Designers are not just problem solvers but create meaningful experiences. The field is naive, but the demand is growing exponentially, especially in the areas of customer satisfaction, employee engagement, cultural learning, etc.
Take for example, how Airbnb highlights the role of the Staff Experience Designer. The position needs candidates who can prioritize and build beautiful, usable, forward-looking products for empowering people. Most importantly, the job portfolio must be grounded in inclusive, trauma-informed design principles focused on usability and accessibility.
Alfonso de la Nuez, Co-CEO, and Co-Founder of UserZoom notes,
“Experience Design is one of the four pillars of UX. Therefore, future brands are going to heavily rely on experience creation in the anything-from-anywhere workforce.”
The U.S.Bureau of Labor Statistics predicts the growth of the Experience Designer job market at 13% between 2020 and 2030.
Recommended Read: How does Talent Intelligence boost your Recruitment Process
Average pay for an Experience Designer
As per Glassdoor estimates, the national average for an Experience Designer salary in the USA is $1,04,152 per year.
Experience Designer KPIs:
Do you know that two types of frameworks measure the work outcomes of an Experience Designer? They are
- Evaluative (benchmarks)
- Aspirational (Self-assessment)
Here are the common KPIs that help you figure out your XD performance:
- Task success rate
- Time on task
- Use of search vs. navigation
- User error rate
- System Usability Scale (SUS)
- Net Promoter Score (NPS)
- Customer Satisfaction (CSAT)
Experience DesignerJob Description
An Experience Designer’s job description is heavily based on UX Design. However, the role is more human-centered. The candidates should focus on interaction, adaptiveness, and other forms of experiences.
Take a look at the Experience Designer’s job description in the following template:
- Translate concepts into user flows, wireframes, mockups, and prototypes that lead to intuitive user experiences.
- Facilitate the client’s product vision by researching, conceiving, sketching, prototyping, and user-testing experiences for digital products.
- Design and deliver user stories, user journeys, and mockups optimized for a wide range of devices and interfaces.
- Identify design problems and devise elegant solutions.
- Make strategic design and user-experience decisions related to core, and new, functions and features.
- Take a user-centered design approach and rapidly test and iterate your designs.
- Collaborate with other team members and stakeholders.
- Ask smart questions, take risks, and champion new ideas.
Recommended Read: Ultimate Guide to Hiring Quality Talent
Experience Designer Interview Questions
- How does Experience design differ from visual design and UX design?
- What are the main components of an Experience design?
- How do you explain Experience design to an unversed person?
- Why should someone care about an Experience design?
- What are some of the common techniques in Experience design?
- What is your understanding of Naming studies?
- Why is a Conjoint analysis so important in Experience design?
- What tools do you use in Experience design?
- Why is Prototyping so important in Experience design?
- Mention any 5-8 skills needed to become an Experience designer
Best Practices for hiring Experience Designers
The UX job market is fiercely competitive. Tech recruiters must know what competencies matter for a UX Designer’s role.
Gassia Maljian, Director, Executive Search at Creative Niche explains that a large number of applicants lack an organized or visually appealing resume.
She adds that most hiring managers expect the candidate to have a microsite or a portfolio with industry-standard UX principles for content creation. They must also highlight the project deliverables they were responsible for.
Through AI-based candidate evaluation, the time-to-fill ratio is reduced by 50%, and improves interview to offer ratio by 3X while increasing candidate satisfaction by 98%, thus enhancing the employer brand and candidate experience simultaneously.