Content Strategist Interview Questions

Everything you need to know about hiring a Content Strategist

Why hire a Content Strategist?

Content Strategy is indispensable in the era of Web 3.0. As an omniscient in digital marketing, a Content Strategist should be versed in lead generation, community building, SEO,  content publication and everything else under the roof.  Companies need them because they bring the best out of brand loyalty and customer growth.

According to Forbes, the content landscape will emerge bigger and better in 2022 along with the company’s marketing strategies. Companies should hire Content Strategists not to increase their content volume, but to determine what content drives people to them. 

Why are Content Strategists leading the recruitment drive? The answer lies below:

  • 96% of B2B buyers review thought leadership to decide on buying
  • 54% of the B2B leaders analyze thought leadership for key insights
  • 50% of the consumers look at 3-5 content pieces prior to their purchases
  • 34% of the firms use internet and social media for growth and revenues

Here’s how our tech recruiting guide tells you the right way to hire a top Content Strategist for your design team.

What is a Content Strategist?

Remember how Steve Jobs launched Apple products?  As an impeccable marketer, he knew effective content not only brings sales but builds much more than that. This is the essence of a Content Strategist.

Camden Gaspar, Content Marketing Manager at Particle says, 

“ The role of a Content Strategist is to develop a roadmap for how content can contribute to achieving defined business goals”

Planning is the essence of the content strategy to deliver a unified content experience across all channels and to all stakeholders. 

A Content Strategist works in either of the two areas (sometimes both): Front-end and Back-end. The front-end strategy focuses on the user journey and content delivery and back-end strategy is all about looking at content as data. Therefore, it’s more technical in nature. 

Source: Content Marketing Institute

Most of the time, the role overlaps with copywriting, content writing and SEO specialist.

Why are Content Strategists in high demand?

Content Strategy is the final piece in the modern business’s jigsaw puzzle, says an article. An interesting research from Jungle Scout says that 43% of Americans prefer brands that have a positive role in social causes. Additionally, 58% of them said that brand activism plays a key role in their buying decisions. 

According to HubSpot, Content Strategy is a must if your company is driving organic search, especially in times where SEO is changing at the speed of thought.  In 

 In his article, Digital Marketing guru, Neil Patel also says that Content Strategy helps companies focus on their niche audience. 

Further, the U.S.Bureau of Labor Statistics predicts the growth of the Content Strategist job market at 10%  between 2020 and 2030. 

Recommended Read: Top 50 Tech Skills and Tech Roles in 2022

Average pay for Content Strategist

As per Glassdoor estimates, the national average for a Content Strategist salary in the USA is $1,02,989per year.

Content Strategist KPIs:

No doubt, Content Strategists churn valuable content for attracting potential traffic. But the right content won’t drive results if it has the wrong purpose.

Here are the KPIs to measure their performance quantitatively.

  1. Content marketing pieces published per week.
  2. Organic website traffic.
  3. Session-to-contact rate.
  4. Sales opportunities from inbound (SQLs).
  5. Estimated length of the sales cycle.
  6. Keyword ranking
  7. New sales generated from content marketing

Content Strategist Job Description

Hiring experts focus on three areas when looking for a Content Strategist’s role: Brand focus, User experience, and Content distribution. 

We have curated the  Content Strategist’s job description for your perusal.

  1. Support the digital marketing team with SEO and keyword selection and measurement
  2. Build Wiki content best practices to guide projects and operational updates
  3. Turnaround daily segments that are highly shareable online and on social media
  4. Collaborate with SEO, Internet, and data teams, for establishing KPIs 
  5. Monitor, measure and conduct end-user analysis, SEO research and competitor analysis regularly 
  6. Hands-on Omniture, Chartbeat, Scarborough, ComScore and emerging analytics tools
  7. Evaluate new tools and coordinate training
  8. Partner with sales, marketing and PR teams to set a digital content strategy 
  9. Design and build a channel specific Content Strategy and Digital Roadmap
  10. Set up KPIs, capture baseline activities and measure results of the published content

Recommended Read: Ultimate Guide to Hiring Quality Talent

Content Strategist Interview Questions

  1. How do you approach a new project?
  2. How do you use marketing analytics in terms of content strategy?
  3. Do you have an example of when your content strategy didn’t go as planned? How did you maneuver then?
  4. How do you solve conflicts with the stakeholders?
  5. What are the important outlines one should consider before developing a new content strategy?
  6. Do you believe that updating old content is actually beneficial?
  7. Apart from customer research and SEO, what other elements need collaboration in content strategy?
  8. How do you decide on a specific channel for your content marketing campaigns?
  9. How do you learn about your customer behavior?
  10. Suppose we hire you tomorrow, what would be your short-term and long-term content strategies?

Best Practices for hiring Content Strategists

According to research, 73% of organizations have someone to look after their Content Strategy. The role is also multidisciplinary in nature as they have to ensure that content is aligned with the overall business goals. Hiring managers should focus on the customer’s journey, marketing funnel, and analytics during candidate evaluation.

Most companies prefer internal candidates from tech or L&D teams for hiring a Content Strategist. If looking at freelancers or external sources, then they must evaluate their editorial and marketing skills. It is a good idea to check the ‘content alignment.’

 Paulo Dziobczenski, Designer in residence at Aalto University and Founder of Designcareer.co advises that hiring managers must follow a data-driven approach to hiring designers. They must also understand the differences between various roles, their skills, and job descriptions. 

Recruitment software like Glider AI helps you hire the best designers from the UI industry. The talent quality platform tells you how to hire with confidence through real-world skill evaluation. Through AI-based candidate evaluation, the time-to-fill ratio is reduced by 50%, and improves interview to offer ratio by 3X while increasing candidate satisfaction by 98%, thus enhancing the employer brand and candidate experience simultaneously.

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