CRM Director Job Description

This CRM Director job description template can be posted to online job forums and career pages to recruit candidates. You can modify the requirements and responsibilities given in this template according to the specific need of your company.

Key Responsibilities of CRM Director

• Design and implement effective marketing techniques for the purpose of driving new customers

• Ensure that the company’s CRM systems are providing an effective sales funnel

• Use CRM systems to monitor the company’s relationships with the existing customers

Job brief

We are hiring a qualified CRM Director for fostering long-term profitable relationships with our customers by designing and monitoring effective marketing strategies.

What does a CRM Director do?

A CRM Director identifies new opportunities as well as proactively addresses the concerns of existing customers and hence builds a customer-oriented company. A CRM Director ultimately helps a company in achieving its business goals and increasing its revenue.

In order to succeed in this role, you must have experience with KPI metrics and Customer Relationship Management Systems. You must also be able to effectively coordinate with our Marketing and Sales Directors for increasing customer engagement and boosting our company’s market presence.

Responsibilities

• Designing and implementing effective marketing techniques for the purpose of driving new customers

• Ensuring that the company’s CRM systems are providing an effective sales funnel

• Using CRM systems for monitoring the company’s relationships with the existing customers

• Conducting market research and also analyzing competition and trends

• Reviewing and selecting suitable CRM software for our company

• Assisting with the organization of promotional events for reaching prospective customers

• Tracking marketing metrics as well as trends (e.g. conversion rates, web analytics)

• Suggesting new methods for addressing our customers’ needs

• Planning as well as managing marketing campaigns through various channels

• Setting specific strategies for retaining the existing customers

Requirements

• At least a Bachelor’s degree in Marketing, Advertising, or a relevant field

• Experience with planning and executing end-to-end marketing projects

• Familiar with the latest digital marketing methods as well as the best practices

• Experience with analytical and CRM systems

• Sound knowledge of customer acquisition, as well as customer retention strategies

• Exceptional customer service and communication skills

• Exceptional time-management and organizational skills