Content Creator Job Description

Key Responsibilities of a Content Creator:

  • Research industry-related engaging topics
  • Prepare well-structured and comprehensive drafts by using digital publishing platforms
  • Create and distribute marketing copy for advertising our company’s products and services

Job Brief

We are hiring a qualified Content Creator for writing and publishing content on our web pages in various formats, like social media posts, articles, and eBooks.

What does a Content Creator do?

A Content Creator writes blog posts about latest industry-related topics, produces marketing copy for advertising products and promotes a company’s content on social media. The ultimate goal is conveying a company’s brand message as well as the appealing and useful information about its products to the desired target audience.

In order to succeed in this role, you must have a portfolio of your published works and prior experience in digital publishing and increasing leads/traffic for businesses.

So, if you like to work in a fast-paced environment and qualify the following requirements, we would like to hear from you.

Responsibilities

  • Researching industry-related engaging topics
  • Preparing well-structured and comprehensive drafts by using digital platforms
  • Creating, designing and distributing marketing copy for advertising our company’s products and services
  • Measuring web traffic (e.g., bounce rates and conversion rates)
  • Updating our company’s website as needed
  • Identifying the needs of customers and also recommending new topics
  • Coordinating with design and marketing teams for illustrating articles
  • Using keyword research and SEO guidelines for the purpose of optimizing content
  • Promoting content on social media and also monitoring engagement (e.g., shares and comments)
  • Interviewing industry professionals for incorporating their views in blogs
  • Editing and proofreading content before publication

Requirements

  • Prior experience as a Copywriter, Content Creator or a similar role
  • Experience of working with MS Office and design software (e.g., Illustrator, Photoshop, InDesign, etc.)
  • Experience with a content management system (e.g., WordPress)
  • Sound knowledge of SEO and keyword research
  • Ability to fact-check long content pieces
  • Proficiency in English along with excellent writing skills
  • Strong verbal as well as written communication skills
  • Exceptional time-management and organizational skills
  • A keen eye for details
  • An analytical mind with a problem-solving attitude