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Glider AI hosted several sessions of Transformation Realness at HR Tech 2024 with host and industry analyst Kyle Lagunas. In his podcast, Kyle meets industry giants from Warner Brothers, the EEOC, Cornerstone on Demand, Oracle, and many more. We got to listen in on his conversation with Rebecca Carr, CEO of SmartRecruiters. She shares her thoughts about shaking up talent acquisition with personalized hiring workflows that are so intuitive they feel like unlocking your phone.
Rebecca’s approach combines her deep expertise in product innovation with a fresh CEO perspective, laser-focused on three core themes:
As Rebecca put it:
“Hiring shouldn’t feel like a chore — and I’m here to make sure it doesn’t.”
If you’re ready to reimagine recruiting technology for today’s fast-paced world, here are the key takeaways Kyle’s interview with Rebecca.
Recruiting tools should simplify hiring, not complicate it. Rebecca knows this pain point firsthand:
“I’m hiring a CMO. And as an ATS creator, the last thing I want to do is log into my ATS and provide feedback. I just want to do it in Slack or on my phone.”
SmartRecruiters is addressing this by meeting users where they already work. Whether it’s Slack, Teams, or a mobile interface, the focus is on seamless integration that eliminates unnecessary steps.
“We’ve invested a lot in the tech stack so that our customers can customize user experiences because change management is hard.”
Takeaway: Hiring technology should adapt to the user, not the other way around.
Instead of trying to be everything for everyone, SmartRecruiters is doubling down on being a recruiting workflow orchestration engine, empowering users to customize their systems to meet unique needs.
Rebecca’s vision for an API-first platform gives users maximum flexibility.
“If I could snap my fingers and do one thing to SmartRecruiters right now, I would make it 100% API-able.”
This approach isn’t about chasing shiny objects but building intentional partnerships and designing systems that allow for adaptability on a global scale.
“My specialty is orchestrating a beautiful recruiting process. You don’t like that box? Delete it. Want to make it work with ServiceNow? Done.”
Takeaway: Customization and flexibility are the future of recruiting tech, enabling businesses to tailor systems to their needs.
Innovation starts with people, and Rebecca is investing in a team of creative problem-solvers who execute with precision.
“It’s not just about building innovative products but also doing it in a really efficient way,” she explains.
This philosophy has shaped SmartRecruiters into a forward-thinking organization, reimagining talent acquisition strategies to meet today’s challenges. “We’re in an interesting moment. The people approaching with creativity are generally innovators at heart — and those are great product and engineering leaders.”
Takeaway: Innovation isn’t just about big ideas — it’s about creating scalable, impactful solutions with the right team.
From personalized hiring workflows to API-first platforms, Rebecca Carr is turning recruiting into an intuitive, user-friendly experience. Her leadership combines bold vision, practical execution, and a deep understanding of what talent acquisition needs today.
As Rebecca says: “We’re back.”
Catch the full episode to hear more from Rebecca Carr and stay ahead in the rapidly evolving world of recruiting technology. And as always, stay bold, stay real, and keep making work better for everyone.

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