Content Marketing Manager Job Description

This Content Marketing Manager job description template can be posted to online job forums and career pages to recruit candidates. You can modify the requirements and responsibilities given in this template according to the specific need of your company.

Key Responsibilities of Content Marketing Manager

• Develop content marketing strategies and also set short-term goals for the company

• Undertake content marketing initiatives for achieving business targets

• Collaborate with writing and design teams for the purpose of producing high-quality content

Job brief

We are hiring a qualified Content Marketing Manager for strengthening our company’s online presence and increasing our brand awareness.

What does a Content Marketing Manager do?

A Content Marketing Manager undertakes the responsibility for a company’s inbound marketing strategies, such as lead generation, blogs, and social media channels.

In order to succeed in this role, you must have prior experience in content marketing or content creation. You must also have the ability to attract customers by developing engaging content. Most importantly, you must be fully aware of the latest marketing trends and emerging technologies.

Responsibilities

• Develop content marketing strategies and also set short-term goals for the company

• Undertaking content marketing initiatives for achieving business targets

• Collaborating with writing and design teams for the purpose of producing high-quality content

• Sharing content through various channels for the purpose of ensuring a strong web presence

• Receiving customer feedback and generating ideas for increasing customer engagement

• Optimizing content by taking Google Analytics and SEO into consideration

• Analyzing metrics for web traffic

• Delivering engaging content on a regular basis

• Editing, proofreading, and improving the content

• Developing editorial calendar, delegating tasks, and ensuring deadlines are met

Requirements

• At least a Bachelor’s degree in Marketing, Mass Communication, or a relevant field

• Prior experience as a Content Marketing Manager

• Experience working with MS Office

• Experience with a content management system (e.g. WordPress)

• Sound knowledge of all web publishing requirements

• Excellent editing skills along with the ability to identify audience preferences

• Experience with web traffic metrics and SEO

• Proficiency in using social media channels

• Proficiency in English with a keen eye for details

• Strong verbal as well as written communication skills

• Exceptional project management and organizational skills