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Win The Seasonal Hiring Game With Recruitment Automation

Holidays or the festive seasons are the number one reason for new beginnings in life, either personal or professional. The excitement of holidays and celebrations brings a breath of fresh air in our lives. While holidays mean a relaxing and joyous vacation for everyone else, for recruiters it is the time to hire. Called seasonal hiring or holiday hiring, it is quite a trick to source and attract candidates in holidays; particularly in the era of gig economy, where the demand for skilled talent is always on the rise. In this blog, we will uncover the secrets of winning the seasonal hiring game with recruitment automation – just for you. Let’s dive in.

What is Seasonal Hiring?

First things first. Seasonal hiring or seasonal employment refers a kind of employment that is temporary and short-term by nature. A seasonal employee in the USA lasts for at least 6 months during a calendar year.

From the recruiter’s perspective, a seasonal employee or a holiday hire’s employment duration must begin and end around the same part of the calendar year.

According to the definition by the Affordable Care Act (ACA), a seasonal employee is “an employee who is hired into a position for which the customary annual employment is six months or less and for which the period of employment begins each calendar year in approximately the same part of the year, such as summer or winter.”

Estimates show that 32 per cent of Americans start looking for seasonal jobs in September. Also, it’s no surprise that the global covid pandemic has made a huge impact on hiring patterns and seasonal hiring is no exception. Covid might have changed the hiring pattern, but the stiff competition for holiday employees still exists in prime time. Like said in the beginning, the rise of gig economy has also sparked a huge demand for seasonal hires, like freelance jobs.

Why do Companies go for Seasonal Hiring?

Companies go for seasonal hiring for a multitude of reasons. Some of them are:

Peak shopping pattern: Everybody knows people go on a shopping spree on holidays. Yes, one needs no reason for shopping, but holidays bring in the much-sought excitement. If you think, peak shopping happens only in physical terms, then you are in for a surprise. The onset of the Covid pandemic has made many of us shift our shopping habits to online.  

Requirement of additional staff:  The requirement is more in retail sector as business surge in holiday seasons. With most of the shopping online, e-commerce will certainly experience turbulence in terms of logistics and transportation delays and increased shipping costs. It will also put extra burden on the existing workforce. Hiring additional staff in holiday seasons ease the workload to a great extent and make the business run fuss-free.

Easy on Cost and Time: Seasonal hiring of employees comes with many cost advantages. They are explicit choice of business enterprise that are hired exclusively for peak business demands in holidays. They can be paid premium wages for limited work schedule. Most of seasonal employees are college students or interns who utilize the opportunity to make some quick money.

Lesser Hiring Formalities: The ESRP Act makes insurance an exception while hiring seasonal employees. Additionally, companies can hire them without much-hiring formalities like exhaustive onboarding processes as compared to FTE (Full-Time Employees). Instead, a clear and transparent job description and quick training will come to the rescue.

FOMO – Fear of Missing Out: Companies do not wish to miss out on talented candidates, who are especially on job hunting mode during holiday breaks. Recruiters know that it is the time skilled talents come out from their burrow and look out for jobs or career changes. This reason is enough to be all eyes and ears on all their company’s career pages and other job sites as well.

Business as usual: Rain or shine, some businesses treat holidays just like any other normal day in their timeline. So, for some companies, holidays do not make any difference when it comes to hiring and staffing. Candidates who are mindful of this fact can apply for jobs even during the holiday season.

How does Recruitment Automation help in Seasonal Hiring?

Normally, companies begun to churn creative hiring strategies as early as August, to avoid the last-minute rush to hire the best of seasonal employment. The much sought-after recruitment automation also steers the companies in sourcing the right talent need.

Simply said, a recruitment automation is a subset of Human Capital Management. Being a category of ESaaS or Enterprise Software as a Service, it can be thought of as a category of technology implemented to automate mundane tasks in recruitment and hiring. The automation software scientifically tests job personas where a range of skills is auto populated against the job chosen by the candidate. He/she can then answer the questions to assess his/her skills.

Recruitment automation is deployed in three stages:

  1. Pre-screening: Filter through a heap of resumes and job applications against a pre-set criterion.
  2. Scheduling: Arrange interviews at the convenience of both candidates and the interviewer. Nowadays, one-way video interviews need only the candidate’s time.
  3. Evaluation: The candidate’s assessment report is submitted to the recruiter and he/she is hired at the behest of his/her performance and other analysis.

Organizations compete for talent war at all levels and at all times. In this sense, recruitment automation technologies help business enterprises source talent acquisition like no other. Right from sourcing to onboarding, the AI-based technologies understand the hiring needs of organizations at all business seasons, for different roles, and at different locations.

Seasonal hiring or holiday workforce is easier to fill compared to full-time positions, but the strategies are nowhere lesser when it comes to planning the process especially. From hiring perspective, recruitment automation ushers in a lot of benefits and therefore simplifies the hiring process. For example, talent intelligence companies like Glider AI assists its client enterprises in seasonal hiring. Thanks to recruitment automation technologies, much of Glider’s clients go worry-free, when it comes to hiring all-round the year. Some of the proven methods of winning the seasonal hiring game with Glider’s recruitment automation are:

Direct Sourcing: Hiring seasonal or temporary employees can be an easy task if organizations have internal pool of talented candidates. As one of the best co-employment practices that direct sourcing is, Glider helps clients to engage talents from communities like past employees, alumni, retirees, army veterans, and freelancers through social media, email, and online marketing for seasonal hiring.

No fuss of Onboarding: What was once a hard-core manual process is now completely automated. A seasonal hire’s onboarding is not as detailed as a permanent employee’s is. But companies can leverage recruitment automation to formally welcome seasonal employees onboard through offer letters, inducting them to the team and giving them a quick tour of their job profile.

On-the-go Hiring: Leveraging seasonal hiring to automation is a fuss-free way of winning the seasonal hiring games. From improving talent sourcing to increasing the reach of open positions across all media, recruitment automation platforms from Glider make seasonal hiring an easy and joyful process.

Cost-effective: Many studies suggest recruitment automation cuts hiring expenses by more than 50 percent since the automated tools take care of screening heaps of resumes in less amount time. This relieves the hiring managers from a lot of tedious administrative processes. With reduced time-to-hire, the cost-per-hire decreases automatically and boosts faster hiring in the holiday season. Reduced Bias: Recruitment automation encourages diverse workforce. With reduced bias across end-to-end hiring process, skilled and talented candidates are always upheld irrespective of their background, college, ethnicity, race or anything.


Holidays are meant to be spent without much planning, but that doesn’t mean the same when it comes to seasonal hiring. Though it is not a round-the-year process, that doesn’t make it any less when it comes to planning the strategy. Recruitment automation technologies from talent intelligent companies like Glider can turn talent quality into a reality, without compromise on skill and quality.

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