Benefits of Adding Video Interviews To Your Recruitment Process [Infographic]

In a highly competitive job market like ours, where applications flood in with a single click, it is more crucial than ever to select the best talent from the candidate pool. Video interviewing brings huge benefits to your hiring process in terms of cost reduction, adding flexibility, increasing speed of hiring and getting you to the social media good books. Here are 8 reasons that prove video interviewing is pure gold mine for recruiters and their organizations.

  1. Top talents dig flexibility: Uber convenient. Replace your current first candidate interaction with a video interview, you are more likely to interview and interview sooner. Minimize delays due to scheduling conflicts and give passive candidates a discreet opportunity to explore new possibilities for their career goals.

  2. A moment in the spotlight: Interviews that are being recorded help candidates to focus on their responses to the questions, preventing or reducing chances of distraction or intimidation based on interviewer’s reaction or response.

  3. Let your brand do the talking: Video interviews offer you a chance to showcase your company as a tech savvy enterprise. A personalized video interviewing platform can help you develop and maintain a strong company brand. Reinforce your brand messaging while assuring the candidate that your organization is consistent, friendly and offers a promise of professional growth. This in turn increases the likelihood of them attending an in-person interview if they make it past the screening.

  4. Collaborate like never before:  Video interviews help improve collaboration within your hiring team while enhancing communication with your candidates. When teams collaborate on video interviews, they can view and comment on video recordings and take a transparent and collective decision. This centralization of candidate details and performance makes the process quicker and simpler.

  5. Multimedia enriched experience: Video interviews can provide an enhanced-interview experience. Candidate interviewing in cyberspace can very easily be transformed into a live multimedia-enriched experience. Throw in candidate’s social media profile, their work portfolio together with the interview notes to review and discuss. The hiring managers can also share their own observances with the interviewer for comment and discussion.

  6. A standardized process: Because recorded video interviewing entails all candidates answering the same questions on the same timeline, video interviewing gives every candidate the equal opportunity to make their case. It is also provides an added convenience for recruiters to compare candidates responses side by side for data-driven decision making.

  7. Re-evaluation: Recorded video interviews provide hiring manager with the opportunity to review candidate’s responses over and over again. This ensures that no piece of information is overlooked or lost. Video interviews also empower panel feedback right in the early stages of the hiring process. Discussions among HR professionals or requisition initiators become possible from day one.

  8. Reduce Discrimination: Several studies in the recent past have concluded that minority applicants prefer video interviews over paper resumes. The reasons are obvious and simple. Since the questions posed to each candidate are automated and identical, they elicit more personal and frank responses.

Expect to see more of video interviewing in a world where every device has a built-in camera. Video interviews are your chance to learn more about your candidates faster and better. Stay ahead on the learning curve of HR best practices and reach out to a wider talent marketplace. Video interviewing is here to stay.


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