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National Account Manager Job Description

Teja Swini

Updated on May 11, 2023

This national account manager job description is a perfect example that any company can use to utilize a right job description. It contains the necessary responsibilities and requirements that a contender must possess.

Job brief

The role of the National Account Manager is to oversee and assist regional managers in increasing sales and profitability. Responsible for cultivating and retaining strong relationships with the principal accounts, they must be organized and able to examine performance metrics. Aspirants should also have excellent negotiation skills along with the ability to strengthen relationships with customers.We are looking for a candidate who can also facilitate communication with customers and build rapport to attain business goals.


  • Set and check sales targets for regional account managers
  • Build and retain relationships with customers to ensure long-term success
  • Communicate with potential customers to identify and address specific needs
  • Act as the link between internal teams and customers to ensure that requirements of clients’ are met
  • Ensure brand consistency
  • Identify and attract potential strategic customers
  • Negotiate contracts
  • Maintain high customer satisfaction ratings, according to the standards of the company
  • Gather and analyze sales data and opportunities
  • Stay updated with external and internal developments and recommend new tactics to increase sales
  • Coordinate with Marketing and Sales departments to set and implement plans for new products


  • Prior experience as a National Account Manager is a must
  • Ability to negotiate and meet clients’ requirements
  • Excellent organizational and analytical skills
  • Thorough understanding of sales performance metrics
  • Profound knowledge of MS Excel and CRM software
  • Availability to travel when needed
  • Experience in customer service and sales
  • Ability to lead and motivate team members
  • Must have strong communication skills
  • Bachelor’s degree in Sales, Business Administration or related field

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