2 min read

Marketing Coordinator Job Description

joseph cole

Updated on January 25, 2023

This Marketing Coordinator job description template can be posted to online job forums and career pages to recruit candidates. You can modify the requirements and responsibilities given in this template according to the specific need of your company.

Key Responsibilities of Marketing Coordinator

  • Design and implement effective marketing campaigns
  • Set up systems for tracking online marketing activities
  • Conduct research for analyzing the behavior of customers (e.g. trends, preferences, and purchasing habits)

Job brief

We are hiring a qualified Marketing Coordinator for participating in the advertising campaigns of our company.

What does a Marketing Coordinator do?

A Marketing Coordinator conducts market research, produces promotional material, and analyzes the sales data of a company. The ultimate goal is ensuring that the marketing efforts of a company contribute to its short-term as well as long-term goals.

In order to succeed in this role, you must have the ability to interpret the behavior of customers and suggest innovative ways for increasing brand awareness. In addition to that, you must also have exceptional communication skills along with a passion for developing advertising strategies.

Responsibilities

  • Designing as well as implementing effective marketing campaigns
  • Setting up systems for tracking online marketing activities
  • Conducting research for analyzing the behavior of customers (e.g. trends, preferences, and purchasing habits)
  • Organizing promotional activities/campaigns for new services and products
  • Preparing annual, quarterly, and monthly forecasts
  • Collaborating with the design department for producing promotional materials
  • Crafting clear as well as effective product marketing copy
  • Tracking progress with Marketing Specialists and Marketing Managers
  • Identifying and analyzing competitors
  • Preparing reports by gathering and analyzing sales data

Requirements

  • At least a Bachelor’s degree in Marketing, Mass Communication, Journalism, or a relevant field
  • Prior experience as a Marketing Officer, Marketing Coordinator, or a similar role
  • Sound knowledge of digital as well as traditional marketing tools and techniques
  • Experience with data analytics software for research purposes
  • Sound knowledge of SEO and SEM principles
  • Sound knowledge of MS Office, Google AdWords, and Google Analytics
  • Familiarity with CRM and CMS software
  • Strong verbal as well as written communication skills
  • Exceptional time-management and organizational skills
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