Marketing Executive Job Description

This Marketing Executive job description template can be posted to online job forums and career pages for the recruitment of candidates. You can modify the requirements and responsibilities given in this template according to the specific need of your company.


Main Responsibilities of Marketing Executive:

  • Conduct market research for evaluating trends, competition and brand awareness
  • Organize and oversee marketing campaigns (e.g. ads), promotional events and exhibitions
  • Collaborate with managers for monitoring expenses and preparing budgets

Job brief

We are hiring a qualified Marketing Executive for undertaking various marketing projects of our company.

What does a Marketing Executive do?

A Marketing Executive organizes creative promotional events and campaigns for a company in accordance with the customer requirements and the latest trends. The ultimate goal is reaching out to the market, cultivating clients’ interest in a company’s products, ensuring growth and strengthening its reputation.

In order to succeed in this role, you must have the ability to come up with innovative methods and techniques for promoting our products and services. In addition to that, you must also have a passion for marketing along with a sound knowledge of all marketing strategies.

So, if you like to work in a fast-paced environment and qualify our requirements, we would like to hear from you.


  • Conducting market research for evaluating trends, competition and brand awareness
  • Organizing and overseeing marketing campaigns (e.g. ads), promotional events and exhibitions
  • Conceiving and developing effective marketing strategies
  • Collaborating with managers for monitoring expenses and also for preparing budgets
  • Monitoring progress of marketing campaigns by using marketing metrics and also submitting performance reports on a regular basis
  • Maintaining strong relationships with publishers and media vendors for ensuring collaboration in marketing activities
  • Writing copy for various marketing distributions (e.g. brochures, website material, press releases etc.)
  • Initiating and controlling surveys for assessing customer loyalty and requirements


  • At least a Bachelor’s degree in Marketing, Mass Communication, Journalism or a relevant field
  • Prior experience as a Marketing Executive
  • Experience of working with MS Office and design software (e.g. Illustrator, Photoshop, InDesign, etc.)
  • Experience with a content management system (e.g. WordPress) and CRM software
  • Sound knowledge of statistical and data analysis techniques, and market research methods
  • Sound knowledge of marketing practices and strategic planning principles
  • In-depth understanding of web analytics, Web Trends
  • Creative mind with commercial awareness
  • Proficiency in English
  • Strong verbal as well as written communication skills
  • Exceptional time-management and organizational skills
  • A keen eye for details
  • An analytical mind with a problem-solving attitude