Marketing Associate Interview Questions

This questionnaire for the interview of a Marketing Associate presents you a snapshot of what types of questions to ask a candidate in order to get familiar with his skills, knowledge, and capabilities.



Marketing Associate Interview Questions

A Marketing Associate is responsible for administrating tasks of the Marketing department and supporting its advertising campaigns.

A candidate for this role should have deep knowledge of sales and marketing metrics (like web traffic and conversion rates). As part of the recruitment process, you can also assign a project or a few small tests to assess how a candidate calculates KPIs using Excel formulas or other tools.

Inexperienced candidates with a degree in marketing may have theoretical knowledge of marketing terminology and strategies. Ask interviewees questions to find if they can use their knowledge to prepare effective marketing strategies and plans. When interviewing experienced candidates, ask behavioral questions that reveal how they manage their work and team.

Behavioral questions

  • Tell me about an integrated marketing campaign you have recently worked on. Name the channels you used and why?
  • Do you prefer presentations or reports when asked to explain marketing results? Why
  • Tell me about a marketing campaign you have worked on that failed. What was the reason for its failure and what did you learn from it?
  • Other than Marketing, what are the other internal teams you generally work with (like product and sales)? Tell me about one such project and what was your role in it.
  • Tell me about the most difficult advertising project you have recently worked on. What type of challenges did you face?

Role-specific questions

  • How do you think people know about our brand?
  • What is your take on paid online advertising plans, like sponsored content or PPC?
  • What are the required steps to conduct a competitor analysis?
  • How does SEO help in increasing website traffic?
  • Describe Google Adwords. How do you use Google Adwords to reach potential clients?

Operational and Situational questions

  • How do you find out if the campaign was effective and successful?
  • If you are asked to prepare a spreadsheet to show results from our advertising channels over a span of time, what metrics would you include?
  • We will be soon launching a new product, what would be your strategy to advertise it on social media.
  • What are the main reasons for the decline in website traffic? What would you do to increase it again?