4 min read

Marketing Intern Job Description

joseph cole

Updated on January 27, 2023

Marketing Intern Job Description

joseph cole

Updated on January 27, 2023

In this post

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What is a Marketing Intern?

A marketing intern is an early career professional gaining hands on experience with a company’s marketing team, typically while still completing a degree. Marketing interns support day to day campaign work, research, and administrative tasks while learning how marketing strategies are planned and executed in practice.

Marketing Intern Job Description

We are hiring a qualified marketing intern to help us achieve our marketing goals by providing creative marketing ideas. This internship will give you experience of how marketing teams function and how complex marketing strategies are devised and implemented. You will also have opportunities to collaborate on various campaigns and be involved from inception to completion.

As a marketing intern, you will be responsible for undertaking various administrative tasks that contribute to designing and implementing effective marketing strategies. Your responsibilities will include collaborating with our advertising and marketing team throughout our marketing campaigns, and developing, expanding, and maintaining our company’s marketing channels.

This internship will help you acquire the marketing skills and knowledge of various marketing strategies needed to enter any field related to marketing.

What does a Marketing Intern do?

  • Collect qualitative as well as quantitative data from past marketing campaigns
  • Perform competitive analysis and market analysis
  • Assist the marketing team with day to day administrative tasks
  • Manage and update customer relationship management (CRM) systems as well as company databases
  • Help organize the company’s marketing events
  • Prepare promotional presentations
  • Help distribute marketing materials
  • Assist with advertising and marketing promotions using web forums, social media, and direct mail

How much do Marketing Interns make?

According to the National Association of Colleges and Employers (NACE) 2025 Internship and Co-op Survey, the average hourly wage for bachelor’s degree level interns across industries was $23.04 as of summer 2024. Actual marketing intern pay varies by company size, industry, and region, and some marketing internships are unpaid or offered for academic credit.

Skill Requirements

TIP: Glider AI enables recruiters, staffing firms, and hiring teams to assess skills across technical and non technical job roles, including entry level and internship positions. Use Glider AI Skill Intelligence Platform™ to evaluate marketing aptitude, communication skills, and attention to detail before you hire.

Qualitative Skill Requirements

  • Curiosity and Willingness to Learn: Marketing interns should have a genuine passion for learning new marketing concepts and industry practices.
  • Communication Skills: Strong verbal and written communication helps interns collaborate with the marketing team and present ideas clearly.
  • Attention to Detail: Accuracy matters when collecting campaign data, updating CRM systems, and preparing presentations.
  • Adaptability: Interns often move between research, administrative, and creative tasks within the same day.
  • Collaboration: Marketing interns work closely with several team members and need to coordinate well with others.

Formal Skill Requirements and Credentials:

  • Currently enrolled in or recently completed a degree in marketing, business, communications, or a related field
  • Sound knowledge of MS Office
  • Familiarity with design software (e.g., Illustrator, Photoshop, InDesign) is a plus
  • Familiarity with a content management system (e.g., WordPress)
  • Sound knowledge of marketing techniques and current practices
  • Familiarity with marketing software and tools (e.g., Google Ads, Analytics, CRM tools)
  • Strong desire to learn marketing strategies and industry practices
  • Strong verbal and written communication skills

Example KPIs for a Marketing Intern

  • Campaign Data Accuracy: Measures how accurately campaign performance data is collected and reported.
  • Task Completion Rate: Measures how consistently assigned research, administrative, and creative tasks are completed on time.
  • Content Output: Measures the volume and quality of marketing materials, presentations, and social content produced.
  • CRM and Database Accuracy: Measures how well CRM records and company databases are kept up to date.
  • Event Support Quality: Measures effectiveness in supporting the planning and execution of marketing events.

Frequently Asked Questions

What does a marketing intern do?
A marketing intern supports the marketing team with campaign research, competitive analysis, CRM and database updates, event support, and the preparation of promotional materials.

What skills does a marketing intern need?
Marketing interns need strong communication skills, attention to detail, a willingness to learn, and familiarity with common marketing and design software.

How much do marketing interns make?
According to NACE’s 2025 Internship and Co-op Survey, the average hourly wage for bachelor’s degree level interns was $23.04 as of summer 2024, though actual marketing intern pay varies by company and some internships are unpaid or for academic credit.

What qualifications are needed to become a marketing intern?
Most employers look for candidates currently enrolled in or recently graduated from a marketing, business, or communications program, along with strong communication skills and basic familiarity with marketing tools.

How do I evaluate a marketing intern candidate’s skills before hiring?
A structured marketing and communication skills assessment gives a clearer picture of a candidate’s potential than a resume or coursework alone.

How can Glider AI help you hire a Marketing Intern?

Glider’s recruitment platform is built on the mission of “competency over credentials”. This way, you can make the most of the hiring assessments through a structured and data driven candidate evaluation process. Use Glider AI Skill Intelligence™ to automate and accelerate the screening of internship and entry level marketing talent.

Glider AI’s Unique Features

  • Validate Marketing and Communication Skills
  • Assess Hundreds of Marketing and Business Skills
  • Ensure Hiring Compliance
  • Conversational Chatbot for Talent Screening
  • Powerful Candidate Analytics
  • Streamline Internship Hiring with AI and Automation

Go ahead and spotlight your Marketing Intern with Glider AI today!

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