Make talent quality your leading analytic with skills-based hiring solution.
This Marketing Communications Specialist job description template can be posted to online job boards and career pages to recruit candidates. You can modify the requirements and responsibilities in this template to match your organization’s specific needs.
We are hiring a qualified Marketing Communications Specialist to increase brand awareness by managing our online and offline communication.
A Marketing Communications Specialist distributes promotional material, networks with people at marketing events, and responds to customer comments and queries on social media. The ultimate goal is to act as the voice of a company’s brand and attract new customers.
To succeed in this role, you must have prior experience building long term relations with new clients and target audiences.
There is no dedicated Bureau of Labor Statistics category for Marketing Communications Specialist, so the closest published proxy is the BLS profile for Public Relations Specialists, whose core duties (media relations, press activity, brand messaging) most closely match this role. According to the U.S. Bureau of Labor Statistics, the median annual wage for Public Relations Specialists was $74,750 in May 2025, with about 314,500 people employed in the occupation. Employment is projected to grow 2 percent between 2025 and 2035, slower than the average for all occupations, with roughly 23,000 openings projected each year, mostly from the need to replace workers who transfer to other occupations or leave the labor force.
What does a Marketing Communications Specialist do?
A Marketing Communications Specialist manages a company’s brand voice across online and offline channels, distributing promotional material, coordinating press activity, and responding to customer engagement on social media to build brand awareness.
What is the difference between a Marketing Communications Specialist and a Public Relations Specialist?
The two roles overlap significantly since both manage external brand messaging, but a Marketing Communications Specialist typically owns a broader mix of promotional material, campaign coordination, and social media alongside media relations, while a Public Relations Specialist role is more narrowly focused on press relations and reputation management.
What skills should a strong Marketing Communications Specialist candidate have?
Strong candidates combine excellent written and verbal communication with working knowledge of social media marketing, content management systems, Google Analytics, and SEO principles, plus the presentation skills to represent the brand at events and in the media.
Glider’s recruitment platform is designed to prioritize competency over credentials, enabling organizations to assess candidates’ skills objectively and efficiently. Use Glider AI Skill Intelligence to streamline the hiring process, identify top quality Marketing Communications Specialist candidates, and ensure a mobile friendly, candidate friendly experience.
Go ahead and streamline your next Marketing Communications Specialist hire with Glider AI today!
Schedule a Demo or contact us at info@glider.ai
Candidate trust in job postings has eroded to the point where treating a listing as a good faith, straightforward offer is now the exception rather than the default assumption. This is not one problem, it is several separate failures that have compounded on top of each other over a short period. Only 8 percent of […]
Skillfishing describes candidates, and sometimes existing employees, who overstate their capabilities, presenting a version of themselves on paper that looks strong but does not hold up once the actual work begins. The term is new, but the underlying research behind it is not a fringe finding. A full 91 percent of HR professionals now believe […]
This Communications Assistant job description template can be posted to online job boards and career pages to attract suitable candidates. The Communications Assistant job description, responsibilities, and requirements provided here can be customized based on your company’s needs. Key Responsibilities Job Statement We are looking for a Communications Assistant to support our communication efforts across […]
