This Marketing Assistant job description template can be posted to online job boards and career pages to recruit candidates. You can modify the requirements and responsibilities in this template according to your company’s specific needs.

Key Responsibilities

• Conduct market research and analyze customer rating reports and questionnaires
• Assist Marketing Executives in the organization with various marketing projects (product launches, promotional events)
• Undertake daily administrative duties to ensure the coordination and functionality of the department’s activities

Job Brief

We are hiring a Marketing Assistant to support our marketing department in its various administrative tasks.

What Does a Marketing Assistant Do?

A Marketing Assistant assists in organizing marketing campaigns and developing effective marketing strategies. The ultimate goal is to help a company’s marketing department attain its short term and long term goals.

To succeed in this role, you must have a sound knowledge of marketing procedures and prior experience in a similar role. If you like working in a fast paced environment and meet our requirements, we would like to hear from you.

Responsibilities

• Conducting market research and analyzing customer rating reports and questionnaires
• Assisting Marketing Executives in the organization of various marketing projects (product launches, promotional events)
• Undertaking daily administrative duties to ensure the coordination and functionality of the department’s activities
• Communicating with clients to ensure their satisfaction and build long term relationships
• Writing marketing literature (press releases, brochures, etc.) to strengthen the company’s brand
• Creating and posting content on the company’s social media and website
• Preparing and delivering promotional presentations
• Assisting in the organization of traditional and digital campaigns as well as promotional events
• Updating spreadsheets, inventories, and databases with financial, non financial, and statistical information
• Using marketing analytics methods to gather important data (web analytics, social media, rankings, etc.)

Requirements

• At least a Bachelor’s degree in Marketing, Communication, Design, or a related field
• Prior experience as a Marketing Assistant
• Experience working with MS Office and design software (Illustrator, Photoshop, InDesign, etc.)
• Experience with a content management system (WordPress)
• In depth experience with marketing software and tools (CRM tools, Google Ads, online analytics, etc.)
• Sound knowledge of marketing and advertising principles, techniques, and tools
• Sound knowledge of various market research methods and databases
• Excellent multitasking skills with the ability to meet deadlines
• Highly customer oriented personality
• Strong verbal and written communication skills
• Exceptional time management and organizational skills
• A keen eye for detail
• An analytical mind with a problem solving attitude

How Much Do Marketing Assistants Make?

According to the U.S. Bureau of Labor Statistics, marketing assistants fall under the broader Market Research Analysts and Marketing Specialists category, which had a median annual wage of $78,760 in May 2025, with about 952,700 people employed. Employment in this category is projected to grow 7 percent between 2025 and 2035, much faster than the average for all occupations, with about 82,000 openings projected each year. Since this BLS category spans the full range of seniority from entry level to specialist, an assistant level role should expect pay toward the lower end of that range.

Frequently Asked Questions

What is the difference between a marketing assistant and a marketing coordinator?
A marketing assistant is typically an entry level, administrative support role focused on market research, content posting, and day to day department tasks. A marketing coordinator sits a step above, usually designing and executing campaigns and requiring prior marketing experience.

What software should a marketing assistant candidate know?
Look for familiarity with a content management system such as WordPress, basic design tools like Photoshop or Illustrator, marketing and CRM platforms, and web or social media analytics tools.

Is a degree required to become a marketing assistant?
Most employers prefer a Bachelor’s degree in marketing, communications, design, or a related field, though relevant internship or entry level experience can sometimes substitute, especially for smaller organizations.

How Can Glider AI Help You Hire a Marketing Assistant?

Glider’s recruitment platform is designed to prioritize competency over credentials, enabling organizations to assess candidates’ skills objectively and efficiently. Use Glider AI Skill Intelligence to streamline the hiring process, identify top quality Marketing Assistant candidates, and ensure a mobile friendly, candidate friendly experience.

Glider AI’s Unique Features

• Validate hundreds of marketing, creative, and technical skills
• Ensure Hiring Compliance
• Conversational chatbot for talent screening
• Powerful candidate analytics
• Streamline marketing hiring with AI and automation

Go ahead and hire your next Marketing Assistant with Glider AI today!

Schedule a Demo or contact us at info@glider.ai