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Sales Director Job Description

Teja Swini

Updated on May 11, 2023

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This Sales Director job description template can be posted to online job forums and career pages for the recruitment of candidates. You can modify the requirements and responsibilities given in this template according to the specific need of your company.

Primary Responsibilities of Sales Director:

  • To exceed annual sales targets within the assigned field and accounts
  • Make and carry out the strategic plan to meet sales goals and expand the customer base
  • Cultivate and maintain long-lasting relationships with customer

Job brief

The task of Sales Director is to develop sales tactics, strategies and action plans for key growth. You will be responsible for meeting our customer acquisition goals along with the revenue growth objectives. Your duties will also include successful execution of strategies to achieve your financial targets. We expect you to build relationships, understand customer trends, and meet annual sales goals.


  • Communicate with customers to understand their needs and business objectives
  • Understand category-specific landscapes and trends
  • Efficiently talk the value proposition through presentations as well as proposals
  • Reporting on forces that shift strategic budgets and tactical direction of accounts


  • Experience as a Sales Manager, Sales Executive or Sales & Marketing Director
  • Ability to position products against competitors
  • Demonstrable experience as Head of Sales, developing client-focused as well as achievable solutions
  • Exceptional verbal and written communications skills
  • Ability to present and influence all levels of the organization, including C-level and executive
  • Should drive the sales process from start to close
  • Outstanding negotiation and presentation skills
  • Qualification – Bachelor’s degree or equivalent

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