Content Strategy Skill Test

Skill summary

Content strategy skill test tests your competency in developing a content roadmap to achieve defined business goals. Most of the time, the role overlaps with copywriting, content writing, and SEO specialist.

A Content Strategist works in either of the two areas :

Front-end: user journey + content delivery

Back-end: content as data

Having excellent writing skills with a mind for SEO research and web analytics sharpens your prospect for the content strategy role. 


Multiple Choice Questions


10 min






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Why we created this test

This test evaluates candidates’ proficiency in key areas such as content planning, content creation, audience analysis, SEO, keyword research, editing, and proofreading.

Candidates who do well on the content strategist skill test have a good grasp of creating content based on audience analysis, and brand voice, analyzing data and metrics for measuring content effective, and executing social media strategies to drive engagement.

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Glider AI skill intelligence platform Content Strategy
Glider AI skill intelligence platform Content Strategy

Skills evaluated

Content strategists need to have certain competencies to do their job well. The skills that they should have are:
Conduct end-user analysis, SEO research and competitor analysis
Build a channel-specific Content Strategy and Digital Roadmap
SEO, Internet, and data teams
Support the digital marketing team with SEO and keyword selection
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Related roles

Use the content strategy skill test to hire for these roles:
Content Specialist
Content Marketer
Content Manager
SEO Specialist
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Glider AI skill intelligence platform Content Strategy

Science-backed questions for hundreds of roles

Use these sample questions to evaluate skill and fit for the content strategist role before hiring.

1. CTA refers to _____
  • Click To Action 
  • Click To Art 
  • Call To Arms 
  • Click Through Amp 
  • None of these 
2. Benefits of creating a content-rich landing page ______
  • Rank high in search engines for a keyword phrase 
  • Higher leads and sales 
  • Better user experience 
  • Quality score for adwords 
  • All of these 
3. CMS is the full form of ______
  • Content Maintenance System 
  • Content Management Site 
  • Content Management System 
  • Content Marketing System  
  • None of these 
4. _____ is not a part of the search engine strategy
  • Poor user experience 
  • Keyword stuffing 
  • Buying links 
  • All of these 
  • None of these 
5. ______ is the correct optimization strategy
  • Orange hat techniques 
  • White hat techniques 
  • Black hat techniques 
  • Blue hat techniques 
  • None of these 

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Christina HiltonGlider AI skill intelligence platform

Christina Hilton

North America Sales
Santhosh Glider AI skill intelligence platform

Santhosh S

Rest of World Sales