Social Media Manager Interview Questions

Ask these sample Social Media Manager interview questions during your hiring process to evaluate candidates’ skills.

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Social Media Manager Interview Questions

Social Media Managers manage company’s online presence on various social media platforms. They develop fresh and involving content, reply to comments and measure web traffic.
Qualified candidates for this position should have deep knowledge of online marketing, Google Analytics and Keyword Research and experience of running campaigns. Other than creating Tweets or Facebook posts, your candidates should be able to measure success in all social media campaigns.
During your recruitment process, look for candidates who can use their creativity for building effective strategies for promoting your brand. Look for professionals who can keep your social media accounts updated as well as engage your target audience.

Operational and Situational questions

  • What will be your approach in the first week to know about our brand and current social media strategy?
  • What is the best way to promote a company event online?
  • What techniques do you use to reach out to millennials?
  • How do you track mentions of a brand online?
  • How do you respond to online trolls?
  • How do you handle negative client comments online?
  • What is your take on Facebook paid ads?

Role-specific questions

  • What are the pros and cons of using Twitter for client interaction?
  • Where do you think Instagram is more useful than Twitter or Facebook?
  • How do you find out demographics of Facebook followers and how do you use them?
  • Name the best tools for scheduling posts.
  • Tell me about your experience of using Content Management Systems.
  • How can you tell if an account is a bot?
  • What are best days/times to post on social media?
  • Name the metrics you monitor every day. How do you share it with your Marketing department?

Behavioral questions

  • Do you have a personal blog? If yes, share the URL?
  • What are the best websites/blogs to stay updated about the writing styles and content marketing techniques?
  • Which is your favorite topic to write about? Why?
  • What approach do you use to stay motivated during repetitive work?
  • Tell me about a team project you have recently worked on. What was your role in the project?
  • Tell me about a time when your researching skills saved you from committing a mistake.