Public Relations Assistant Interview Questions

The below given Public Relations Assistant interview questions tell you what to look for in candidates to find the best person for this position.

Public Relations Assistant Interview Questions

A Public Relations Assistant is responsible for supporting day-to-day PR operations. A preferable candidate is one with a bachelor’s degree in communications or public relations, with around two years of work experience.

Strong communication both written and oral is an important requirement for this position. Shortlist candidates who are able to communicate their point effectively and impressively in front of you. You can also give them a written assignment to check their skills.

Modify these questions depending on your requirements and whether you are hiring for an in-house department or an agency. Test both their administrative and PR skills. An ideal candidate should show creativity when answering situational or behavioral questions. Also, assess attention to detail and organizational ability.

Operational and Situational questions

  • How do you decide if an online campaign has failed?
  • Name the SEO techniques that you use to increase conversion rates.
  • What are the key features of an impressive and attractive PPC landing page? (e.g. tagline, images and CTA).
  • What parameters do you check when your weekly rankings drop?
  • If you are asked to cut the budget by one-third, what campaigns would you prioritize?

Role-specific questions

  • According to you, what is PR about?
  • Do you have any experience of organizing events? How do you make events successful?
  • What do you have to say about our PR campaigns?
  • How do you handle enquiries from the press?
  • What things do you keep in mind when communicating with clients?
  • Name the media outlets you follow and why.
  • Tell me about your video editing experience.
  • How do you organize your work?
  • How do you prepare a press kit?
  • If your PR Manager asks you to share the contact details of a media person, how would you find the number?
  • What are the things included in a media list?
  • Why is social media important for PR?