Email Marketing Manager Interview Questions

Use the below-given Email Marketing Manager interview questions to assess a candidate. Tailor these questions according to the skills and approach you are looking for.


Email Marketing Manager Interview Questions

Email Marketing Manager improves client engagement and generates sales through effective email marketing strategies.

Look for a candidate who can manage marketing campaigns end-to-end. An ideal candidate should have experience of integrating email campaigns into marketing strategies. Emphasize on finding a candidate who is acquainted with your industry, as he can easily plan campaigns according to your needs. However, don’t be stringent about interviewing candidates form other fields, as they can contribute to your company’s success with unique ideas.

During the interview, ask interviewees about projects they were involved in to know about their working style. Include questions about marketing automation tools and Google Analytics to test a candidate’s knowledge. Strong copywriting skills and knowledge of CMS is important for the profile.

Operational and Situational questions

  • We want to increase our newsletter subscribers, what would you suggest?
  • Why do emails end up in the spam folder? How can you avoid that?
  • What things do you keep in mind when writing an email to past customers in order to generate their interest again in the brand’s product or services?
  • Who do you think is our target audience and what types of email will be best in attracting them
  • Say, our competitor mocks our products online in order to promote his own, what would do you? How would you respond?
  • We are planning to launch a new product or service. Give me at least 5 effective email subject lines.

Role-specific questions

  • How do you optimize your emails for mobile devices?
  • What are the key email marketing metrics that matter?
  • What does time-on-page metric for emails suggest
  • Name the email tracking tools that you use.
  • How do you determine the best time to send sales emails?
  • What things do you keep in mind when proofreading content for accuracy and understandability?
  • According to you which are the most useful Google Analytics reports?

Behavioral questions

  • What techniques do you use to stay upbeat with the latest marketing tools?
  • What do you dislike about sales emails you get as a potential client? Why?
  • What do you know about A/B tests?
  • Tell me about your most successful email marketing project till date. What was your role in it?
  • Tell me about a marketing campaign that failed. What according to you went wrong?